Joseph Grimes appointed as Isotrol USA's new Director of Sales
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Isotrol USA welcomes Joseph Grimes as its new Director of Sales. With two decades of expertise in the renewable energy sector, Joseph aims to position Isotrol as a key player in the rapidly evolving U.S. market. From energy storage retrofits to AI-powered asset management, Grimes highlights the opportunities and challenges shaping 2025—and how Isotrol's proven solutions are poised to lead the way.
What brought you to Isotrol?
I’ve been in the renewable energy business for 20 years and have been involved with designing deposition systems for new types of photovoltaics, large scale solar project designs, and selling advanced control systems. I left my former position at a US-only SCADA company and wanted to expand into the International market and, most importantly, service the latest frenzy for asset owners to get into the energy trading markets in the US. When I met the Isotrol team at the Re-Plus convention in Sept 2024, they discussed international business in energy trading platforms, EMS controls, Control Center software and advanced APM. I see these elements of the next generation SCADA sales market. I applied for a position in Sales at Isotrol and was warmly welcomed into the team.
What will be the key drivers of the U.S. renewable market in 2025?
Overall US market key drivers are:
- Retrofitting existing large scale solar only sites with large scale battery systems (Energy Storage Systems ESS) to take advantage of off-peak energy pricing and to combat the Duck Curve phenomenon.
- The use of AI with APM systems will help owners better manage their power plants (whether solar, battery, wind, hydro or nuclear).
- The insatiable appetite of AI systems at Microsoft and others will demand more consistent, larger, and smarter sources of energy and an expanding base of new projects.
- Grid reliability and enhancements to support this growth will be another market opportunity.
Key drivers at Isotrol to meet these drivers and services this tremendous growing market opportunities lies with:
-To have customers around the world.
-A successful energy trading platform in Europe ready to migrate to the American market.
-We are studying applying AI to our APM.
-An EMS solution with great potential in the US market.
How does Isotrol bring value to the American market?
40 years of services, experience and success in the international markets, tried and true controls and equipment, our new focus on the US market and Manuel Losada (CEO) moving to the US to better support growth, and, of course, our talented Tech team headed by José García Franquelo that is continuing to improve our products and services to maintain our world class status!!
Victoria Gómez is an expert in digital marketing and strategic communication with experience in both the private and public sectors. She is currently the External Communication and Public Relations Manager at Bluence, where she leads content and engagement strategies. Graduate in Journalism and Audiovisual Communication, with a master’s degree in Digital Marketing.
